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Dealer How-To: Winter Storage, eBay Store

Proven Power is now in its 20th year of offering winter storage and has been selling miscellaneous parts on eBay for several years. Learn their processes for successfully bringing in additional revenue.

By Lynn Marcinkowski Woolf posted on January 23, 2017 | Posted in Best Practices

Proven Power is now in its 20th year of offering winter storage for lawn and garden equipment, having developed processes over the years to make it efficient and profitable.

ARI Network Services Acquires Auction 123

November 3, 2016 | Posted in Dealership Marketing

Source: Milwaukee Journal Sentinel

Auction123 provides software and services to help dealers in selected markets manage and feed inventory information to online marketplaces.

5 Things Not to Do When Marketing by Email

Email marketing can be powerful and inexpensive when done right. Here are some common mistakes to avoid.

By Lynn Marcinkowski Woolf posted on October 31, 2016 | Posted in Best Practices

Email marketing can be powerful and inexpensive when done right. Here are some common mistakes to avoid.

From the Desk of Lynn Woolf

Being Rewarded for Exceptional Service

By Lynn Marcinkowski Woolf posted on July 11, 2016 | Posted in Best Practices

Recognition from your customers doesn’t happen from good marketing, but from good business practices.

Free eGuide

Dealer Marketing Strategies

| Posted in Dealership Marketing

Now is the time to drive more business to YOUR dealership through more effective marketing.

Michelin TWEEL Technologies Updates Dealer Locator on Website

May 16, 2016 | Posted in Manufacturer News

The tab includes all dealers across the U.S. and Canada. Users can search for dealers by location (address, city, state) or by zip code.

Southeastern Equipment Unveils Redesigned Website

March 31, 2016 | Posted in Dealer News

Features include enhanced search and navigation, revised mobile interface, expanded customer and sales resources, contemporary design and an improved user experience.

Heritage Tractor Demands More from Parts, Service Departments

By Lynn Marcinkowski Woolf posted on October 20, 2014 | Posted in Dealership Marketing

Heritage Tractor's new approach to parts delivery is helping drive recent growth, including a push in online marketing of products and the acquisition of 3 new locations.

From the Field

5 Things We've Learned About the Rural Lifestyle Market

By Lynn Marcinkowski Woolf posted on October 11, 2012 | Posted in Rural Lifestyle Market

This year, Rural Lifestyle Dealer marks its fifth year of publishing. We are proud to have been chronicling the rural lifestyle market from its early stages. People have credited us for bringing the term "rural lifestyle"? into the vernacular of dealers and manufacturers. We knew then and we know now: Dealers have questions about how to serve rural lifestyle customers, and Rural Lifestyle Dealer provides strategies to succeed.

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Mowhawk Mowers Enters the Zero-Turn Space

Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.

Top Directory Listings

Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.