Need some new ideas to energize your dealer events? Here’s a round-up of ideas that work from a survey of your fellow Rural Lifestyle Dealer readers:

  • Open house or customer appreciation events, with interesting add-ons, such as local vendors displaying items (boot shop) or activities for kids (bouncy houses)
  • Children birthday parties, with safety focus
  • Events coordinated with 4-H or FFA
  • Fall and winter open houses to showcase chain saws, snow blowers and related equipment
  • Holiday tie-ins, such as photos with Santa, Easter egg hunt
  • How-to seminars
  • Horse-owner workshops
  • Hot dog days
  • Husband-and-wife events
  • Invitation-only events to reach specific audiences
  • Special celebrations surrounding manufacturers’ birthdays or anniversaries
  • Live radio broadcasts
  • Multiple demo days targeted to different equipment
  • Pancake and sausage breakfasts
  • Pink equipment events to “fight against breast cancer”
  • Safety clinics
  • Barbecues, pig roasts
  • Test drive events
  • Women’s workshops