DULUTH, Ga. — AGCO (NYSE: AGCO) today announced intended changes and recent additions to its senior leadership team to further increase customer focus and strengthen investment in precision agriculture and digital solutions to maximize stakeholder value.

Robert Crain will be the Senior Vice President leading the newly formed Customer Experience team charged with delivering the best end-to-end customer experience in the industry. Seth Crawford has joined the senior team in the new role of Senior Vice President, Precision Ag and Digital to reinforce AGCO’s commitment to delivering industry-leading, smart farming solutions. Following a successful, 22-year tenure at Deere & Co., Crawford joined AGCO in 2019 to lead its Fuse Connected Services and Technology division.

Additionally, other members of the senior team will assume worldwide responsibility for AGCO’s core brands to maximize brand value in each of their regional target markets. Torsten Dehner will be the Senior Vice President responsible for the Fendt, Valtra and Challenger brands; Luis Felli will be the Senior Vice President responsible for the Massey Ferguson brand.

Kelvin Bennett has also joined the senior team in the role of Senior Vice President, Engineering following the retirement of Dr. Helmut Endres. Bennett has held numerous global engineering leadership roles throughout his 14-year tenure at AGCO. Tiffany Snyder, Vice President of Strategy & Transformation, has also joined the senior team to fortify AGCO’s strategy development and execution practices. Snyder joined AGCO in early 2020 following a successful, 25-year career at Cargill Inc.

Eric Hansotia, AGCO’s new Chairman, President and CEO as of Jan. 1, 2021, looks forward to the future, “AGCO has a track record of strong performance throughout its 30-year history. I look forward to working with the AGCO leadership team to deliver farmer-focused solutions to sustainably feed our world in the years to come.”