In a call with investors on March 6, Briggs & Stratton Corp. outlined details about its strategic repositioning plan, which includes selling off the Ferris, Simplicity, Billy Goat, Snapper and Snapper Pro lines, along with its pressure washer and portable generator business. The proceeds will reduce debt and are expected to be complete by the end of 2020. The company says it will accelerate growth in its standby power and commercial engines, maximize returns in its residential engines and invest and aggressively grow its commercial battery systems.
What do you think about this direction for Briggs & Stratton and what will it mean for your dealership?
