Mowhawk Mowers Enters the Zero-Turn Space
Mowhawk mowers using decades of manufacturing experience to enter the zero-turn space and grow its dealer network.
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Rural Lifestyle Market Still Positive for 2020
Annual survey shows dealers are positive about total revenues and aftermarket revenues, as well as zero-turn mower sales.
The trend toward moderated optimism for the rural equipment market that showed up in 2019 looks to continue this year, with aftermarket revenue and zero-turn mowers being growth drivers in 2020. This is based on responses from dealers across North America in Rural Lifestyle Dealer’s 12th annual Dealer Business Trends & Outlook Report.
The moderation needs to be placed into context, however, as the rural equipment market remains strong with about 85% of dealers expecting 2020 to be a good year.
The Business Trends & Outlook Report is the only one of its kind to analyze the rural lifestyle equipment niche. For some, the segment helps balance out declines in the ag equipment market. And for many, big changes happening in technology such as battery-powered equipment, autonomous mowers and connected devices will break open new sales opportunities.
Analyzing Data
Let’s get to the numbers. About 68% of the respondents have been serving the market for more than 16 years. They report that the niche continues to expand with about 53% saying their market has grown 5-19% in the last 5 years. (See more demographic data in the table at the bottom of this page.)
Dealer Takeaways
- About 85% of North American rural equipment dealers say 2020 will be as good as or better than 2019. About 91% say aftermarket revenue will be as good as or better than last year.
- The top 5 categories driving unit sales growth in 2020 are zero-turn mowers, tractors under 40 horsepower, rotary cutters, chain…
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Yanmar
Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product
Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative
solutions for Rural Lifestyle and Industrial Equipment customers.
At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.
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Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.