ASV’s 35-year history includes about 6 years (2008-2014) when the brand name disappeared from its compact track loaders and skid steer loaders, and its network was rebuilt with the Terex brand name. The company is re-introducing the ASV brand and its network now includes about 290 locations. The company also recently unveiled its newest model, its VT-70 High Output Posi-Track loader.

“The No. 1 challenge with selling ASV is brand recognition. When Terex bought ASV in 2008, they essentially killed the ASV brand for a period of time. ASV relaunched its dealer network in 2015 and it's our job to help build brand awareness through the dealer channels, so people start thinking about ASV when they start thinking about compact track loaders and skid steers,” says Justin Rupar, ASV’s vice president of sales and marketing.