Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers, consumers, readers, viewers, etc.

In a previous Marketing Minute, “Effective Facebook Branding In 4 Steps,” Michelle Drewek, Lessiter Media's digital media manager, noted the potential for success if your brand is actively and accurately marketed through Facebook. But why stop there? Everywhere your logo or company name appears is an opportunity to mold your brand.

Below are the biggest mistakes to bypass when promoting your brand this year.

What branding obstacles have you come across? How are you altering your methods to be more successful this year?