AUSTIN, Texas — Rollick, the first affinity buying program and enterprise lead management solution for the powersports, RV, marine and industrial equipment industries, has closed $8.3 million in Series A funding. LiveOak Venture Partners led the round joined by additional new investors (Anthem Venture Partners and ManchesterStory Group) and existing investors (Silverton, Autotech Ventures and Capital Factory). Krishna Srinivasan, founding Partner of LiveOak Venture Partners will join the Rollick board of directors.

This brings the total capital invested in the company to almost $14 million. The latest round will be used to continue Rollick’s rapid progress in the powersports and RV industry, and mirror those efforts in the marine and industrial industry to offer the full suite of Rollick products to dealers and manufacturers.

A portion of the investment was used to fund the acquisition of AVALA Marketing Group in late September. AVALA has provided digital strategy for manufacturers in the marine, RV and industrial equipment industries for decades, and is the only OEM-to-dealer marketing automation, lead nurturing and loyalty management platform with this specific vertical focus. The combined company provides both manufacturers and retailers in distributed dealer networks with an efficient and effective end-to-end marketing solution.  

“We like to back exceptional teams targeting large and underserved markets. Rollick embodies that with an accomplished team, deep domain expertise and an innovative solution for the entire ecosystem of dealers, manufacturers and buyers,” said Krishna Srinivasan, founding Partner, LiveOak Venture Partners. “Given the rapid impressive traction, Rollick is poised to become a market leader across these categories,” Srinivasan added.

“We’re fortunate to have LiveOak, ManchesterStory and Anthem join our investment team,” said Bernie Brenner, founder and CEO of Rollick. “Krishna will be an incredible asset to our board of directors as well – he’s one of the most impressive venture capitalists I know, well-respected, and has deep experience in helping tech companies grow.”

Rollick will be exhibiting at the American International Motorcycle Expo (AIM) in Las Vegas on October 11-14, 2018 in booth #2250. Manufacturers and dealers are invited to visit the booth to learn about the platform, take advantage of a special promotion and easily set up their profiles.