This event is brought to you FREE courtesy of:

Marketing money is a precious commodity that we don’t want to waste. As you look at your marketing strategy for the upcoming year, it’s important to understand the cost of bringing a new customer into your dealership vs. the cost of motivating existing customers to purchase more to attain good profitable growth.

We understand that dealership growth is a combination of the right people on your team, the right plan, and the right customers walking in the door of the dealership. The way you get the right people in your dealership is through your marketing strategy and understanding the cost of new customers and the lifetime value of your existing ones help to create strong profits for your bottom line.

During this webinar, Sara Hey of Bob Clements International discusses:

• How to determine your Customer Acquisition Cost, Customer Lifetime Value and your Customer Profitability.
• What numbers you need to be measuring in regard to your dealership’s marketing strategy.
• Specific ways that you can market each department of your dealership.  

Download the Customer Value Acquisition Cost Worksheet

About the Presenter

Energetic, personable and competitive – these are just a few of the adjectives that describe Sara Hey, VP of Operations and Development at BCI.

In 2011, Sara joined the BCI team to help build social media and marketing efforts. Soon after, she began taking on the management of special events such as GIE +EXPO and the BCI Manager Boot Camp.

Today, Sara…