ST. LOUIS — Later this month, Team SI will present the final of three digital marketing webinars created for the Equipment Dealers Assn. (EDA) and its members for 2018. The webinar, Programmatic Advertising and Why it Matters, is free for dealers and will be presented on Tuesday, July 17 at Noon (Central).
Programmatic buying isn't just efficient — it leads to more sophisticated and targeted marketing campaigns. As audiences embrace new digital devices, the rules of brand engagement are evolving.
To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measurable ads — at scale. Tim Whitley, CEO of Team SI, will explain what programmatic advertising is and review the steps you need to take in order to reach your audiences at the right time using the right frequency.
Date: Tuesday, July 17
Time: 12 pm CST (Noon)
About EDA
Founded in 1900, the Equipment Dealers Assn. (EDA), is a non-profit trade organization representing 4,500 retail dealers extensively engaged in the sale and service of agricultural, construction, industrial, forestry, outdoor power, lawn and garden, and/or turf equipment.
EDA provides essential value to its members by enhancing the dealer-manufacturer relationship and advocating for a positive legislative and regulatory environment. EDA is headquartered in St. Louis, MO and is affiliated with regional associations located throughout the United States and Canada.
About Team SI
Headquartered in Little Rock, Ark., Team SI is a data-driven marketing firm made up of designers, strategists, and marketing specialists that help you create unique brand experiences for your customers using digital and social media platforms.
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