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Measuring Up: The Financial Metrics Every Dealer Should Know [Webinar]

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Over the past 5 years, there has been nothing steady when it comes to the business levels for dealers selling outdoor power equipment, according to data gathered in the United Equipment Dealer's Assn.'s Cost of Doing Business Study. Rex Collins, a Principal of HBK CPAs & Consultants, who consulted on the study, offers insights regarding the financial ratios you should be measuring and the benchmarks you should be striving to achieve.

Rex Collins, who directs his firm's nationwide Dealership Industry Group, shares the important metrics dealerships should be measuring and analyzing including:

  • Gross profit per employee and absorption rate
  • Salaries and benefits
  • Best use of working capital
  • How to achieve your optimal debt-to-equity ratio

Bob Clements

Rex Collins

About the Speaker

Rex Collins is a Principal of HBK CPAs & Consultants and directs the firm’s nationwide Dealership Industry Group. He has worked extensively in the dealership industry since 1984 as a department manager, a general manager and an owner, as well as providing tax, accounting, transactional and operational consulting services exclusively to dealers.

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