Editor's note: Read Rural Lifestyle Dealer's feature story about Rainbow Ag.

AUSTIN, Texas — Epicor Software Corp., a global provider of industry-specific enterprise software, announces that Rainbow Agricultural Services has selected the Epicor Eagle N Series solution to streamline and enhance its growing retail operations.

Rainbow Ag, a Northern California-based farm and agriculture retailer with 2 locations, opened its doors in 1983. The business features pet food and supplies, STIHL, Husqvarna, and Honda power equipment along with a complete service and parts department. It also features a vast selection of name brand clothing from Carhartt and Wrangler.

As Rainbow Ag has grown over the years, so have the required processes to keep the business running at peak performance. To help ensure that the retailer can reliably supply on its promise for valued customers to "experience the difference," Rainbow Ag is investing in the retail business management suite from Epicor.

"Our previous business management system was never really a good fit for our business," said Jim Mayfield, owner, Rainbow Ag. "We wanted a fully integrated retail system that could give us merchandising, inventory management, business intelligence reporting, customer loyalty, and financial management functionality, as well as an easy-to-use point of sale (POS). We selected Epicor primarily for its breath of retail management capabilities, leadership in the industry, recommendations from Purina and Do it Best, as well as the great results other businesses have experienced through the use of Epicor solutions."

"Thirty years ago, our products were price marked with grease pencils," continued Mayfield. "We have come a long way technologically since then, and hope to continue to improve in the future. Because of its innovative technology tools, the Eagle N Series system will help us create standard procedures between all locations and identify ways to streamline our business practices more efficiently. A few financial goals we hope to hit initially with the system are half percent improvements on gross margin and decreases to pricing errors, in addition to increases in our inventory turns and a reduction in total overall accounts receivable days."

"We're confident that our use of Epicor solutions will help us stay relevant in retail today — if we don't invest and stay current with the latest technology, competitors will take over. With the comprehensive Eagle N Series system we will be a more profitable business because of better visibility into our business operations," Mayfield concluded.

"Rainbow Ag has a strong retail success history that continues to gain strength," said Doug Smith, director, product marketing, retail and distribution, Epicor Software. "The Eagle N Series retail platform will give Rainbow Ag the capabilities to truly support its growth and streamline operations, without having to spend unnecessary efforts on managing software."

About Epicor Eagle N Series

Epicor Eagle N Series software is a fully integrated retail business management system, with built-in best practices, designed for small to mid-sized businesses. Thousands of retail customers rely on the Epicor Eagle N Series solution to operate more efficiently and grow revenue and profits. Visit the Epicor Eagle N Series solution hub to learn more.

About Epicor Software Corp.

Epicor Software Corporation drives business growth. We provide flexible, industry-specific software designed around the needs of our manufacturing, distribution, retail, and service industry customers. More than 40 years of experience with our customers' unique business processes and operational requirements are built into every solution―in the cloud or on premises. With this deep understanding of your industry, Epicor solutions manage complexity, increase efficiency, and free up resources so you can focus on growth. For more information, connect with Epicor or visit www.epicor.com.