This page lists material that supplements the Summer 2017 Issue of Rural Lifestyle Dealer.
2016 Dealership of the Year: Blue River Tractors of Durant, Okla.
Blue River Tractors of Durant, Okla., receives the honor for 2016 Rural Lifestyle Dealer Dealership of the Year. Its financial performance, “customer first” philosophy, constant marketing and new approaches to management have helped it grow to nearly $6 million in revenues and a 25% market share in just 6 years. The 15-part 2016 Rural Lifestyle Dealer Dealership of the Year video series can be found below.
- Establishing a New Dealership
- Strategy for Adding Product Lines
- Shortening the 'Learning Curve' for Customers
- Sharing the Mahindra Story
- Leveraging the Power of Advertising
- Building a New Location
- Tracking Sales and Creating Processes
- Tracking Customer Relationships
- Preparing for the Cycles of a Rural Equipment Business
- Following Standards of Conduct
- Benefits of Not Setting an Advertising Budget
- Being Proud of What Your Dealership Stands For
- Setting Up a Service Department 'Incubator'
- Finding New Ways to Recruit, Train and Retain Service Technicians
- Owners Staying Connected with Customers
Rural Lifestyle Dealer Podcast
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Measuring Up: Dealers Share Performance Data
Erratic business levels in recent years have tested OPE dealers’ ability to perform. See the numbers behind their performance in this analysis of the United Equipment Dealers Assn.'s Cost of Doing Business Studies.
Earning Gold in 2017 EDA Dealer-Manufacturer Relations Survey
Exmark: Comments from Daryn Walters, Director of Marketing
Dixie Chopper Trending Up Say Dealers
Read about upward trends of Dixie Chopper
Bush-Hog’s Take on its Ranking in EDA Dealer Survey
In the 2017 Equipment Dealers Assn.’s 2017 Dealer-Manufacturer Relations Survey, Bush Hog’s highest score among the 12 criteria as ranked by dealers was in the area of product quality. Bush Hog’s score of 6.07 was higher than the average mean score of all shortline manufacturers of 5.94. In fact, the company ranked higher than the mean average for shortline manufacturers in 10 of the 12 categories. Tony Marchese, vice president of sales/marketing for Bush Hog, comments on the company’s rankings.
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Rural Lifestyle Dealer Multimedia
- Rural Lifestyle Dealer offers an extensive multimedia collection of content, including industry interviews, conference coverage, and new products, as well as informational webinars, podcasts, product reviews and more!
Rural Lifestyle Dealer's Best of the Web
- Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week.
