BRILLION, Wis. —  Ariens has launched a new website, highlighting the portfolio of outdoor power equipment products and the company’s unique family history.

The re-designed website has been in the works for more than a year and provides an educational shopping experience for consumers. New features include a product selector tool for both lawn and snow products where customers are able to choose from several criteria to match to best product to their property and landscaping needs. The site also includes expanded product information and spec comparisons for customers to compare products side-by-side. A re-designed dealer locator provides individual dealer landing pages. The website’s simplified layout and easy navigation were a top priority based on consumer feedback and analytics, and makes it easier to find product information.

The new website prominently features the company’s unique history to provide insight on the 83-year-old brand. It includes content on the current Ariens museum along with a detailed timeline of product and company history. Also included are stories about employees currently working for Ariens in a variety of capacities to highlight the company’s strong American manufacturing roots. Ariens’ new commercial, “Putting your Name on Something,” is also featured under the “Our Name” section, which is dedicated to the company’s current national advertising campaign.

“Last year, we unveiled a new, redesigned logo for the Ariens brand, and this year we are continuing to evolve the Ariens brand with a new website,” said Ariens Company VP of Marketing Matt Medden. “The website features a sleek, clean design with the refreshed product line-up and ‘Our Story’ at the center of attention. It’s a testament to the hard work our employees put into making sure that we have the best product this industry has to offer. We take great pride in our work, and this site shows that. We’re committed to providing a best-in-class experience for consumers.”

To see the new site, visit www.ariens.com.