This page lists material that supplements the Spring 2017 Issue of Rural Lifestyle Dealer.

• View the Spring 2017 issue
• Go to the Online Extras archive

2016 Dealership of the Year: Blue River Tractors of Durant, Okla.

Blue River Tractors of Durant, Okla., receives the honor for 2016 Rural Lifestyle Dealer Dealership of the Year. Its financial performance, “customer first” philosophy, constant marketing and new approaches to management have helped it grow to nearly $6 million in revenues and a 25% market share in just 6 years. The 15-part 2016 Rural Lifestyle Dealer Dealership of the Year video series can be found below.

• Establishing a New Dealership
• Strategy for Adding Product Lines
• Shortening the 'Learning Curve' for Customers
• Sharing the Mahindra Story
• Leveraging the Power of Advertising
• Building a New Location
• Tracking Sales and Creating Processes
• Tracking Customer Relationships
• Preparing for the Cycles of a Rural Equipment Business
• Following Standards of Conduct
• Benefits of Not Setting an Advertising Budget
• Being Proud of What Your Dealership Stands For
• Setting Up a Service Department 'Incubator'
• Finding New Ways to Recruit, Train and Retain Service Technicians
• Owners Staying Connected with Customers

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Rural Lifestyle Dealer Multimedia

• Rural Lifestyle Dealer offers an extensive multimedia collection of content, including industry interviews, conference coverage, and new products, as well as informational webinars, podcasts, product reviews and more!

Rural Lifestyle Dealer's Best of the Web

• Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week.