Fort Wayne, IN, – American LandMaster announced that Keith Wells has been hired as the new vice president of sales and marketing. As vice president, Keith will execute American LandMaster’s strategy and deliver growth and profitability across all channels.

As an experienced management and marketing professional, Keith has spent over 25 years in the manufacturing industry and over 10 years in service-based industries. His positions have included those of general manager, COO, and vice president of sales & marketing.

“Keith’s extensive experience working closely with American LandMaster over the last five years, his commercial expertise, along with his commitment to the Fort Wayne community, and our shared values, make him an exceptional fit for this role,” said American LandMaster CEO Pat Morello.

About American LandMaster

For more than 50 years, American LandMaster (formerly known as American SportWorks) has been manufacturing and distributing on and off – road UTVs, with over a million vehicles sold to date.

American LandMaster UTVs and power sport vehicles are built tough to tackle any task and make the most of any property. Where there’s a job to be done, there’s an American LandMaster vehicle built for the challenge. At American LandMaster, we design, build and test UTVs and power sport vehicles to be tough from day one. American-built for more than 50 years, and ready to take on anything, anywhere. Whatever the task calls for. Whatever the day demands. We’re right there with you until the job’s done. American LandMaster – Born Tough.