This page lists material that supplements the Winter 2016 Issue of Rural Lifestyle Dealer.

• View the Winter 2016 issue
• Go to the Online Extras archive

10 Years of Understanding Rural Lifestyle Customers

In this “What Rural Lifestylers Want from You” video, Dan and Robin Olson of Jackson, Wis., describe their relationship with their equipment dealer and what keeps them going back. 

(Supplement to the article "10 Years of Understanding Rural Lifestyle Customers" on Page 38.)

Building a High Performance Service Department

Learn new ways to run a more efficient, quality-driven shop and make solid profits.

(Supplement to "How to be a Dealership of the Future" on Page 43.)

Decluttering Your Parts Department for Increased Profits

Make simple changes to the structure and appearance of your parts department to increase aftermarket revenues.

(Supplement to "How to be a Dealership of the Future" on Page 43.)

2015 Dealership of the Year: Recognizing Excellence

The 22-part 2015 Rural Lifestyle Dealer Dealership of the Year video series highlights the success of PrairieCoast Equipment, a John Deere dealership in Alberta and British Columbia, and Kelly Tractor & Equipment, a Mahindra and New Holland dealership in Longview, Texas.

• Drivers of Change in the Rural Lifestyle Equipment Market: The Internet
• How to Deal with Complex Manufacturer-Dealer Issues
• Planning for Future Growth
• Preparing for the Dealership of Tomorrow
• Seeing the Benefits of TV Advertising for the Dealership
• Setting Your Dealership Apart with Quality Employees
• Tips for Taking Care of Dealership Employees Beyond Pay Rate
• Turning Around a Struggling Dealership
• What it Means to Be Named Dealership of Year

• Establishing an Employee Ownership Program
• Evaluating the Health of the Dealership: Top Metrics to Monitor
• Evolving from a Family-Based Business
• Giving Back Through Community Service to Promote Core Values
• Growing the Service Business with Remote Service Techs
• Incorporating a Team Approach to Serve a Large Territory
• Increasing Awareness and Retail Sales with a New Location
• Interfacing with the Team and Ensuring Accountability
• Leveraging a New Customer Relationship Management System
• Overcoming the Challenges of Hiring in the Agriculture Industry
• Planning for a Growth Phase
• Pursuing Personal Development Insights from Leaders Inside and Outside the Ag Industry
• What it Means to Be Named Dealership of the Year

Rural Lifestyle Dealer Multimedia

• Rural Lifestyle Dealer offers an extensive multimedia collection of content, including industry interviews, conference coverage, and new products, as well as informational webinars, podcasts, product reviews and more!

Rural Lifestyle Dealer's Best of the Web

• Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week.