CHICAGO — EGO announces the launch of a new integrated advertising campaign for its line of patented Arc Lithium battery-powered snow blowers. The new campaign touts the superior strength and reliability of EGO Power+ Snow Blowers through footage of the product blowing snow under the most extreme weather conditions imaginable: Antarctica.
“There are so many hassles with gas powered equipment, especially snow blowers but until now, consumers were never presented with a serious alternative. Failure to start, regular maintenance and pulling a cord over and over have simply been accepted, even when buying from a premium brand,” says Joe Turoff, vice president of sales and marketing at Chervon, EGO’s parent company. “We’re constantly thinking from the consumer’s perspective and working to address category challenges in new and unique ways. The problem we face is convincing consumers that EGO’s battery powered products actually have the power and performance of gas without the noise, fuss and fumes and are perfect for you, no matter what state you live in,” Turoff adds.
EGO’s new advertising campaign aims to convince consumers that the 56 Volt Lithium battery-operated EGO Power+ Snow Blower is a better alternative to gas snow blowers because it starts the first time, every time, anywhere in the world — without sacrificing power. Authenticity was a key aspect of the campaign, so demonstrating the snow blower performing with ease in -30 degree temperatures and extreme weather conditions was a powerful proof point for the product’s efficacy.
The EGO product line includes lawnmowers, trimmers, blowers and chainsaws that all use a patented Arc Lithium battery technology compatible across the line to deliver long-lasting, quick-charging, clean-energy power. EGO Power+ equipment is available exclusively at The Home Depot.
About EGO Power+
The EGO brand of cordless outdoor power equipment delivers POWER BEYOND BELIEF and is the brainchild of Chervon, one of the world's largest manufacturers of electric power tools and related products. For the past 20 years, Chervon has specialized in researching, developing and manufacturing electric power tools for many of the largest professional brands. The company's philosophy — to build a better world by building better tools — has earned it a reputation for quality and innovation. Notable achievements include introducing the first ever power tool equipped with a laser guideline, leading the laser level and digital level markets, lithium-ion power tools and, most recently, the launch of EGO. Chervon is a global operation with locations in the U.S., Canada, Europe, Australia and Asia. For more information, visit www.EGOPOWERPLUS.com.
