Trent Hummel

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During this event, Trent Hummel, a core trainer for the Western Equipment Dealers Association Dealer Institute, discussed the factors that influence a piece of equipment's value change as the unit gets older. 

Dealer Takeaways

• Key factors that influence a customer’s perception of a trade's value — How these change as a unit ages.
• How customers categorize your used iron
• Salesmen/Dealerships ability to influence a customer’s assessment of your trades 

The presentation was followed by a Q&A session.

This FREE webinar is brought to you by Farm Equipment magazine and the WEDA Dealer Institute. The WEDA Dealer Institute provides solutions and resources for growing your business and people while improving operational and financial efficiencies. You now have expanded access to a variety of affordable dealership solutions that can be delivered in a way that works best for you. Visit the WEDA Dealer Institute website for more information.

About the Presenter

Trent Hummel is a 4^th generation equipment dealer from Alberta. Growing up in a dealership owned by his family, Trent’s dealership experience began at a young age.  Before long, he became a key contributor to dealership profitability, in an area dominated by competitors.

In 2001, Trent acquired a dealership in Red Deer, Alberta. His wholegood asset management and progressive procedural systems provided results far exceeding industry goals and benchmarks. As business grew, he added a minority partner and expanded into a new facility. Under his…