For Kelly Tractor & Equipment owner Mike Kelly, taking care of dealership employees goes well beyond pay rate. Keeping open communication about the "goings-on" of the dealership are crucial. In addition, listening to ideas and concerns from all employees is a big deal.

Kelly Tractor & Equipment, of Longview, Texas, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the 'Single Store' category.

RETURN TO DEALERSHIP OF THE YEAR VIDEO SERIES

Sign up for our eBrief e-newsletter to get new videos like this sent directly to your inbox: