Mike Kelly, owner of Kelly Tractor & Equipment, talks about the dealership's choice to move away from the Yellow Pages and other print media and toward TV advertising. Mahindra has helped Kelly Tractor with the cost.

Kelly Tractor & Equipment, of Longview, Texas, earned top honors as the 2015 Rural Lifestyle Dealer Dealership of the Year in the 'Single Store' category.

RETURN TO DEALERSHIP OF THE YEAR VIDEO SERIES

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