BROOKFIELD, Wis. — Lessiter Publications Inc., Brookfield, Wis., has acquired the assets of Implement & Tractor from Philadelphia-based Farm Journal Media, effective July 16.
As part of Lessiter’s acquisition of the assets of Implement & Tractor, longstanding columnist Greg Petersen of Machinery Pete will contribute content and analysis for Lessiter Publications’ dealer properties on used equipment data and trends. Lessiter Publications’ equipment dealer properties include Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, Dealership Minds Summit andPrecision Farming Dealer.
“We are excited to bring the storied Implement & Tractor magazine, its circulation and historic content dating back to 1885 to our group of dealer properties,” says Mike Lessiter, president, Lessiter Publications. “Our editorial team also welcomes longtime Implement & Tractor columnist Greg Petersen as a regular content contributor to address subscribers’ ongoing needs for accurate, real-time information for used equipment values.”
Steve Custer, Executive Vice President/Chief Operating Officer at Farm Journal Media added: “We couldn’t think of a better home for Implement & Tractor than with Lessiter.” Farm Journal Media bought a majority interest in Machinery Pete in 2014 and recently launched a new MachineryPete.com that provides listings and a new multi-media marketing package for equipment dealers.
About Lessiter Publications:Lessiter Publications was founded as a niche agricultural publisher in 1981 by Frank and Pam Lessiter. With multiple content products including print, e-media and events, its dealer/equipment properties include Farm Equipment, Ag Equipment Intelligence, Rural Lifestyle Dealer, Precision Farming Dealer andDealership Minds Summit.
About Farm Journal Media:Founded in 1877, Farm Journal Media is one of America’s most respected and recognized media brands. Headquartered in Philadelphia, its integrated multimedia channels include the 138-year-old flagship magazine, Farm Journal, along with Top Producer, Beef Today and Dairy Today. The broadcast division includes “AgDay” and “U.S. Farm Report” television programs, and daily radio programs “AgriTalk” and “Market Rally.” The digital division includes web portalAgWeb.com and its Commodity Update markets service. Farm Journal Media also hosts Top Producer Executive Network, a national peer-to-peer advisory program. The company also publishes the Pro Farmer family of newsletters, produces numerous live events, offers custom publishing services and provides extensive database services.
For more information, contact:
Mike Lessiter, Lessiter Publications, mlessiter@lesspub.com
Steve Custer, Farm Journal Media, SXC@Farmjournal.com
