CYPRESS, Calif. — Yamaha Motor Corp., USA, (YMUS) today announced it has established the Yamaha Motor Finance Corp., USA, (YMFUS) to provide an all-new captive finance solution through Yamaha’s national network of dealer partners. Yamaha made the formal announcement during a special ceremony at the YMUS headquarters in Cypress, Calif.

“Yamaha Motor Finance is an exciting new tool that will help our dealer partners expand their business and grow future retail sales by supporting an otherwise underserved consumer group,” says Terry Okawa, president and CEO of YMUS.

The new company will provide added retail financing solutions that complement the existing arrangements Yamaha has with Capital One and Synchrony Financial. Kim Ruiz has been appointed President and CEO of the new company.

“Yamaha Motor Finance will primarily focus on younger, first-time buyers and those re-establishing their credit,” she said. “By focusing on this underserved market, Yamaha Motor Finance can help customers establish a good credit track record while attracting them into the Yamaha brand.”

Yamaha Motor Finance began operations with a small group of dealers this month and will continue rolling out to U.S. dealers throughout this year with an initial goal of being in all states by early 2016.

To manage daily operations, Yamaha Motor Finance hired Jeff Young to serve as executive vice president and chief operating officer. Prior to joining Yamaha, Young served as president and CEO of Mitsubishi Motors’ financing arm, and prior to that he served in various roles at Ford Motor Co.

“I’m excited to join the Yamaha team at this important period in its history,” Young said. “Through controlled growth in this underserved financing segment, Yamaha Motor Finance will make a real difference in our customers’ brand experiences while contributing directly to the success of YMUS and our dealer partners.”

Yamaha Motor Finance will operate from its parent’s headquarters in Cypress, Calif.

About Yamaha Motor Finance Corp., USA

Yamaha Motor Finance Corp., USA, (YMFUS) was created by Yamaha Motor Corp., USA, (YMUS) to provide a new captive financing solution to underserved non-prime motorsports consumers. YMFUS will operate throughout YMUS’s nationwide network of dealers by early 2016 financing Yamaha products and supporting Yamaha buyers.

About Yamaha Motor Corp., USA

Yamaha Motor Corp., USA, (YMUS), is a leader in the motorsports market. The company’s ever-expanding product offerings include ATVs and Side-by-Side vehicle, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories, apparel and much more. YMUS products are sold through a nationwide network of dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit http://www.yamahamotorsports.com.