2012 Dealership of the Year: Mid-State Equipment

In this video sponsored by Sheyenne Tooling & Mfg., Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the shift they have made to accommodate the rental market. For Mid-State, the rental division is an entirely separate business. Frodel says that store managers keep a log of products that generate interest among customers to expand the rental line. They also evaluate the under performing rental products.

The 9-part 2012 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Sheyenne Tooling & Mfg. Founded in 1977, Sheyenne Tooling & Mfg., is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations. It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH.

For more information about Sheyenne Tooling & Mfg., visit their website.

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