2012 Dealership of the Year: Mid-State Equipment

In this video sponsored by Sheyenne Tooling & Mfg., Chris Frodel and Bryan Hanson, owners of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment in Janesville, Wis., talk about the process of marketing planning they go through every year. The team coordinates promotions with those run by their major manufacturers. They also host "Ladies' Nights" to cater to the female demographic in the area. The events consist of a variety of different stations for maintenance of equipment and also test driving products.

The 9-part 2012 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Sheyenne Tooling & Mfg. Founded in 1977, Sheyenne Tooling & Mfg., is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations. It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH.

For more information about Sheyenne Tooling & Mfg., visit their website.

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