Marketing & Merchandising Best Practices

March 11, 2015

2012 Dealership of the Year: Mid-State Equipment

In this video sponsored by Sheyenne Tooling & Mfg., Chris Frodel and Bryan Hanson, owners of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment, talk about marketing and merchandising retail products, like John Deere toy tractors and t-shirts. The company has set up a second website to support the sales and marketing of these types of products at GreenToys4U.com.

The 9-part 2012 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Sheyenne Tooling & Mfg. Founded in 1977, Sheyenne Tooling & Mfg., is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations. It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH.

For more information about Sheyenne Tooling & Mfg., visit their website.

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Yanmar

Yanmar America is the North American headquarters of Yanmar Holdings. Ranked #1 in Product Quality for five years in a row by the Equipment Dealers Association, Yanmar provides innovative solutions for Rural Lifestyle and Industrial Equipment customers.

Yanmar was the world’s first manufacturer to develop a practical small diesel engine in 1933 and has continued to push the boundaries of innovation and technology ever since. As a manufacturer of diesel engines, compact tractors and utility task vehicles, construction machinery, and industrial equipment, Yanmar's products are sold in over 130 countries.

At Yanmar America, we are committed to providing our customers with the highest quality products and services, backed by a strong team of professionals who share our dedication to excellence. We look forward to the opportunity to work with you in achieving your goals.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Marketing & Merchandising Best Practices

2012 Dealership of the Year: Mid-State Equipment

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