MINNEAPOLIS – Polaris Industries Inc. (NYSE: PII), the leading manufacturer of off-road vehicles and The Professional Rodeo Cowboys Association (PRCA) today announced a national partnership recognizing the industry-leading utility vehicle (UTV), Polaris Ranger, as the "Official UTV of the PRCA, the RAM National Circuit Finals Rodeo and Wrangler National Finals Rodeo."

"Given that the majority of our members and fans reside in rural America, this partnership is a perfect fit," stated PRCA Commissioner Karl Stressman. "Polaris Ranger's commitment to ProRodeo truly shows the marketing efficacy of this sport and we are proud to have them onboard." 

The newly-formed partnership includes Polaris Ranger joining the PRCA's family of national sponsors and serving as the Official UTV of the PRCA, the Ram National Circuit Finals Rodeo and the Wrangler National Finals Rodeo. The Wrangler National Finals Rodeo will be renamed the  "Wrangler National Finals Rodeo presented by Polaris Ranger."

PRCA World Champions and all RNCFR champions, effective next month in Kissimmee, Fla., will each receive a Polaris Ranger, as well as both of the Remuda Award winners. The ProRodeo Hall of Fame and the Justin Cowboy Crisis Fund will also benefit with fundraising activities for these two entities.

"Polaris Ranger is excited to continue our support of the sport of rodeo," said Beth Shimanski, marketing manager for Polaris. "ProRodeo participants are some of the most passionate and dedicated individuals, and this partnership lets us celebrate them and their fans. We look forward to an exciting rodeo season."

Polaris Ranger provides the hardest-working, smoothest riding UTVs for uses ranging from farming and hunting, to recreational and off-road trips. The line-up consists of premium and value offerings with seating from two to six, in electric, gas and diesel power options to cater to a wide variety of consumer needs.