Mahindra USA, the number one selling tractor brand in the world based on volume, is proud to announce the latest additions to the Mahindra Max family of tractors, the new Mahindra eMax series.

The Tier IV emissions-compliant eMax sub-compact tractors continue the Mahindra Max family tradition of providing superior performance with the industry’s best value and the peace of mind of a standard 5-year warranty.  Available in three configurations – eMax 22 Gear, eMax 22 HST and eMax 25 HST – Mahindra has once again redefined the sub-compact market with tractors that offer true tractor performance and offer the industry’s best loader lift capacity and 3-point hitch capacity. 

 

The Mahindra eMax series tractors feature:

  • Powerful and reliable 22 HP and 25 HP Tier IV compliant diesel engines
  • Lower rated engine RPM for better fuel economy, longer life and less noise
  • 900 lb. loader lift capacity
  • 1,320 lb. 3-point lift capacity
  • Larger tires for better traction, stability and all-around safety
  • Available fabricated drive over mower deck for easy install and removal
  • Available factory or dealer installed backhoe can be mounted at anytime
  • Mahindra Xpress seat for quick and easy backhoe use
  • 5 year warranty STANDARD

 “We revolutionized the sub- and mid-compact tractor market with the Mahindra Max series tractors and we have done it once again with the new eMax series tractors,” said Mani Iyer, president, Mahindra USA. “The eMax series is part of Mahindra’s commitment to meet the needs of our customers by providing them the best performance and best value for their hard-earned money.”

 “We are excited to introduce the new eMax series tractors, another 'game changing' model to Mahindra’s growing family of products,” said Cleo Franklin, vice president, marketing and strategic planning, Mahindra USA. “We made a big impact with our Mahindra Max tractors and the eMax will continue our legacy of superior performance by offering real tractor performance in a sub-compact tractor that will allow our customers to push more, pull more and lift more so they can transform the land they work into the land they love.  When combined with our industry best 0% up to 84 months financing, standard 5-year warranty and the 30-day eMax Customer Satisfaction Guarantee, eMax customers can rest assured that the world’s #1 selling tractor has got their back.”

The new Mahindra eMax tractors will be unveiled at Mahindra’s booths at The World Ag Expo in Tulare, Calif., February 11-13, 2014, and at the National Farm Machinery Show in Louisville, Ky., February 12-15, 2014.  To get a sneak peak of the Mahindra eMax tractors please visit the new products on MahindraUSA.com or mahindrausa.com/new_products.

About Mahindra USA

Mahindra USA (MUSA) is part of the US $ 16.7 billion Mahindra Group’s Automotive and Farm Sector - the number one selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards – the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.  Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has four distribution points in North America to help meet the needs of its customers and the growing demand for its products. Mahindra’s professional-grade tractors range from 22 HP – 100 HP and include the revolutionary new Max series tractors.  The Mahindra Max 22 and Max 25 are the first real tractors in the sub-compact market and feature true tractor performance and capabilities. The Mahindra Max 22 and Max 25 are joined by the industry’s first mid-compact tractor, the Mahindra Max 28 XL, which has compact tractor performance and versatility in a near compact tractor size. All Mahindra Tractors are built with heavy-duty components that allow them to outperform other tractors in their class and are designed to provide consumers with the ability to push more, pull more and lift more, so they can do more, in less time.  To learn more about Mahindra USA, please visit www.mahindrausa.com.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

Visit us atwww.mahindra.com

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