Rural Lifestyle Dealer’s series, “Season-to-Season,” digs into the seasonal challenges and opportunities dealerships face in a typical year. Indiana-based Rigg's Outdoor Power Equipment leverages partnerships with large and small companies to kick off the spring selling season.

Rigg’s Outdoor Power Equipment
Valparaiso, Ind.

Founded: 1981, with stores in Valparaiso, Mishawaka, La Porte and Lafayette, Ind.

Location: The Valparaiso store is located a few miles off of I-65 on Highway 30 at the intersection of rural and suburban markets. Each location serves a variety of customer types including, residential, municipal, agricultural and commercial.

Lines: Kubota, Hustler Turf, Cub Cadet, Stihl, Dixie Chopper, Western, Land Pride, Toro Consumer, Honda Power Equipment and Western Snow Equipment

Challenge & Solution: Rigg’s Outdoor Power Equipment works to find the right balance of employees to manage through the slower winter months, but still maximize the high volume of business in spring and summer. Managing cashflow is a year-round challenge.

Winter 2014: Facing the Challenges of a Seasonal Business

Rigg's Outdoor Power Equipment shares its best practices for dealing with the seasonality of cashflow and employee productivity.

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Spring 2014: Ready to Sell

Rigg's leverages partnerships with large and small companies to kick off the spring selling season.

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Summer 2014: Balancing Inventory, Revenue, Staff

Sales projections, multiple distribution channels and training help Rigg's Outdoor Power Equipment meet summer's challenges.

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