Mahindra USA, the number one selling tractor in the world based on volume, was selected as the Best Indian Company in the U.S. in Corporate Social Responsibility (CSR) by the IndoAmerican Chamber of Commerce. The Indo-American Corporate Excellence Awards were presented to Mahindra & Mahindra Ltd. executives in Mumbai, India, earlier this month at a ceremony attended by many dignitaries including U.S. Consul General to Mumbai, Peter Haas.
“It is an honor to be selected for such a meaningful award that recognizes Mahindra’s core principle is making a difference. Our corporate decisions are based on the ‘Rise’ philospophy of accepting no limits, employing alternative thinking and driving positive change to help transform lives in communities across the world and helping people connect to the land they work, have passion for and love,” said Mani Iyer, president of Mahindra USA.
Mahindra is now the fastest growing tractor company in North America. It has gained a reputation for reliability and performance based on consistently delivering a high quality, value product. This is reflected in the 98% brand loyalty and 97% customer satisfaction ratings the company has achieved.
“Mahindra is proud of our record sales and market share growth over the past several years but this award is even more important to us because it recognizes our commitment to supporting and improving the lives of our customers. Our Rise philosophy is more than words, it is a daily call to action that moves beyond the sale of a tractor,” said Cleo Franklin, vice president, marketing and strategic planning, Mahindra USA. “Mahindra’s growth is fueled by our ‘Power of 3’ strategy which aligns our brand, employees and partners (which include customers, suppliers and dealers) to focus on the common goal of improving the communities where we live and work. This CSR award is a validation of Mahindra’s local, regional and national efforts to turn our beliefs into real-world initiatives and build a brand based on community-focused values.”
“We don’t want to simply sell products to people; Mahindra wants to build a longterm relationship with customers and their communities and to let them know we will be with them every step of the way,” said Franklin.
About Mahindra USA
Mahindra USA (MUSA) is part of the US $ 15.9 billion Mahindra Group’s Automotive and Farm Sector - the #1 selling tractor company in the world, based on volumes and the only tractor manufacturer in the world to win the industry’s top two quality awards — the Deming Application Prize and the Japan Quality Medal, care of Union of Japanese Scientists and Engineers.
Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.
To learn more about Mahindra USA’s Farm Equipment Sector, please visit www.mahindrausa.com.
