Rural Lifestyle Dealer
Checking in on the Rural Lifestyle Market
Honda Customers to Benefit from ROHVA’s Safety and Advocacy Efforts
The Recreational Off-Highway Vehicle Association announced the addition of its newest member in the growing organization, American Honda Motor Co. A longtime supporter of the Motorcycle Industry Council, the Motorcycle Safety Foundation, the Specialty Vehicle Institute of America and the ATV Safety Institute, Honda brings a wealth of diverse manufacturing experience to ROHVA. By joining the organization’s six existing members, Honda will collaborate with ROHVA in its ongoing effort to promote the safe and responsible use of recreational off-highway vehicles (ROVs) in North America.
“We are pleased to welcome Honda to the ROHVA fold,” said ROHVA Executive Vice President Paul Vitrano. “Honda has been a leading manufacturer of off-highway vehicles for decades. Adding its substantial support to ROHVA can only enhance our efforts to protect and promote the welfare of the recreational off-highway vehicle community. Likewise, Honda’s customers can take advantage of ROHVA’s extensive benefits, such as our online E-Course and hands-on Basic DriverCourse, as well as our advocacy work with Congress, the U.S. Consumer Product Safety Commission, state legislatures, land managers, national rider groups and others.”
“We are proud to be associated with ROHVA,” said American Honda Senior Manager, National Service Operations, Gary Higgins. “Honda has been at the forefront of the off-road vehicle market since pioneering the ATC in 1969. Having been a founding member of MSF for motorcycles, and the SVIA and ASI for ATVs, Honda has long been dedicated to operator safety training programs. Our new…