Marty Cook has been hired as the new Director of Sales for Versatile. Marty will oversee sales, service and service parts for all Versatile product in North America and will be instrumental in fulfilling the vision of Versatile becoming a full-line equipment manufacturer and supplier of choice for farm equipment dealers.

Marty joins Versatile after more than 10 years in the agriculture technology industry, most recently as North American Sales Manager for a precision agriculture company. He has extensive experience in developing sales strategies and has been responsible for building sales teams and increasing sales and market penetration. Prior experience also includes territory management and regional sales management roles. Marty grew up on a farm in western Manitoba and currently resides in Winnipeg.