Sheyenne Tooling & Mfg. is Exclusive Sponsor of Rural Lifestyle Dealer’s Dealership of the Year Video Series

Sheyenne Tooling & Mfg. is the exclusive sponsor of Rural Lifestyle Dealer magazine’s 2012 Dealership of the Year video series. The online video series highlights best practices from Mid-State Equipment, the magazine’s 2012 Dealership of the Year.

Sheyenne Tooling & Mfg. manufactures farm equipment, snow blowers for all sizes of tractors and skid steer loaders as well as innovative skid steer attachments for the rural lifestyle market. Sheyenne is also a precision component manufacturer for some of the biggest names in American agriculture. Mid-State Equipment, a John Deere dealership, has seven locations in Wisconsin, including a separate rural lifestyle store in Janesville, Wis. Rural Lifestyle Dealer is now celebrating its fifth year of publishing print and online content for rural lifestyle dealers.

The series of nine videos cover such topics as:

• Defining a Company Culture
• Designing the Rural Lifestyle Store
• Marketing and Merchandising Best Practices
• Setting up a Rental Division

The videos can be viewed at RuralDealer.com.

About Sheyenne Tooling & Mfg.

Sheyenne Tooling & Mfg. was founded in 1977 and is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations.

 It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH. For more information about Sheyenne Tooling & Mfg., visit, www.sheyennemfg.com.