2012 Dealership of the Year
Mid-State Equipment:
Focusing Exclusively on the Rural Lifestyler
Focusing exclusively on the rural lifestyle customer is an important part of many dealers' strategies. In this video sponsored by Sheyenne Tooling & Mfg., Chris Frodel and Bryan Hanson of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment in Janesville, Wis., talk about how the focus on smaller equipment has changed the game for them in terms of the type of expertise they offer on that type of equipment.
Click on the links below to watch the other parts of the 2012 Dealership of the Year video series.
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The 9-part 2012 Rural Lifestyle Dealer Dealership of the Year video series is sponsored by Sheyenne Tooling & Mfg. Founded in 1977, Sheyenne Tooling & Mfg., is a family-owned business. It manufactures a line of farm equipment, snow blowers and the Tele-Boom, Tele-Fork and Double Quick Tach Grapple. Sheyenne's complete line of unique and innovative skid steer attachments are designed and built to meet customers’ high quality and performance expectations.
It is also a precision component manufacturer for some of the biggest names in American agriculture including Bobcat, John Deere and CNH.
For more information about Sheyenne Tooling & Mfg., click the logo above.
VIDEOS: |
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Defining a Company Culture |
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Designing the
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Marketing & Merchandising
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Marketing Online |
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Marketing Planning |
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Monthly Management Review |
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Offering the Best Product, Regardless of Brand |
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Setting Up a Rental Division |
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