Allison Bass will assume the role of Global Marketing Manager, Brand Positioning & Merchandising, reporting to Eric Raby, Vice President, Global Marketing & Commercial Development.
Allison will be replacing Angel Fuquay who will be leaving after 12 years with AGCO to focus on private event planning.
As part of her responsibilities, Allison will focus on the global strategy for consistently marketing customer merchandise while controlling costs and establishing quality and styling.
These responsibilities will include the following activities:
- Continue to execute the global strategy for marketing merchandise
- Monitor AGCO's global merchandising programs and provide direction as required
- Establish guidelines ensuring that branded merchandise is consistent with brand positioning and standards
- Build relationships with key licensees and retailers
- Improve revenue generation
- Enhance retail experience within our dealerships
In addition, Allison will work with global brand stakeholders to ensure consistency on brand positioning; recognizing that there will be regional variances in execution.
Allison joined AGCO in 1997 as Media Manager, NA and has held several positions in the North America Marketing group, most recently managing the Challenger and ATS brands for North America.
Allison holds a Bachelor of Arts in Journalism with specialty in Advertising from the University of Georgia. Prior to joining AGCO, Allison worked in several Atlanta- area advertising agencies.
Brand Marketing Manager
Greg Kirksey has joined AGCO as Brand Marketing Manager, Challenger for North America. Greg will be reporting to Jason Marx, VP, Marketing, NA and working closely with Jeff Snowden, Interim Director, Brand and Communications Marketing.
He will be replacing Allison Bass who has recently taken on a new role as Global Marketing Manager, Brand Positioning & Merchandising.
Greg will be responsible for overseeing the strategic and tactical efforts in managing the Challenger brand. He will lead the brand management activities for Challenger such as the development and execution of strategic marketing and advertising as well as brand planning and communications to internal and external channels.
Greg brings 16 years of marketing and communications experience and a well-rounded perspective to the team.
Prior to joining AGCO, Greg worked on both the agency and the client side with consumer and B2B clients such as Delta and UPS. He worked on Yamaha's boating repositioning strategy and led the communications of that effort with a focus on dealer support and integration.
Greg holds a Bachelor of Science in Psychology/Marketing from Old Dominion University and is an Online Marketing Certified Professional (OMCP).
