ARI a leading provider of technology enabled business solutions that help dealers, distributors and manufacturers in selected vertical markets increase revenue and reduce costs, announced today the integration of FootSteps, its award winning lead management solution, with PartSmart, its premier parts lookup software.

This integration of crucial touch points gives dealers the opportunity to turn every consumer interaction into a long term relationship. “With a simple click of the mouse, dealers can easily capture customer information in FootSteps at the time of a sale or service event, record make and model information, as well as keep track of parts orders and service quotes,” explained Catie Luker Horst, Product Manager of eCatalogs at ARI.

“The integration of FootSteps and PartSmart and the resulting flow of data between these lead management solutions offers dealers a powerful value proposition in that they can now easily automate a consistent and professional series of communications that will keep their brand, products and services at the forefront of their customers’ mind. They can proactively engage targeted customers and suggest seasonal service, recommend or upsell maintenance plans or notify them of special offers and promotions in a highly cost effective manner,” concluded Luker Horst.

Studies show that companies prioritizing the customer experience generate 60% higher profits than their competitors. “In the current economy, with the cost to acquire new customers six to seven times higher than the cost to retain existing ones, it has never been more important for dealers to nurture existing customers in order to grow their businesses,” added Luker Horst.

PartSmart is used by more than 50,000 users worldwide and offers dealers the broadest and richest library of manufacturer content in the market. It is easy to use, resulting in the fastest way to find the right part the first time, especially for multi-line dealerships. PartSmart’s Internet Update Service enables users to download and install catalog updates as soon as they become available. PartSmart interfaces with more than 90 dealer business management systems to drive even greater efficiency.

FootSteps helps dealers, distributors and manufacturers build relevant customer relationships and generate more whole goods, parts, accessories and service sales. This easy to use solution helps users capture and distribute sales opportunities in real time, as well as target and nurture market prospects and customers. Unique in its ability to consolidate leads from multiple sources, its integration with PartSmart, websites and business management systems, FootSteps increases conversion rates.

FootSteps makes it easy for users to track, manage, and report lead management activity – all from one solution with end end automation.

About ARI

ARI (OTCBB:ARIS) was incorporated in Wisconsin in 1981 and is a leading innovator of products and solutions that serve several vertical markets with a focus on the outdoor power, powersports, marine, RV, and appliance segments. Products and services include eCommerce enabled websites, lead generation/lead management services, search engine marketing, and electronic catalogs (parts, garments, and accessories).