The Assn. of Equipment Manufacturers (AEM) recently announced that its communications, public affairs, and public relations teams has earned a “Best of NAMA” Award for its campaign in support of the AEM Manufacturing Express public engagement initiative. The Leawood, Kan., National Agri-Marketing Assn. (NAMA) presented AEM with the award during NAMA’s 2025 Agri-Marketing Conference, held April 9-11 in Kansas City, Mo.

The AEM Manufacturing Express tour covered 20 states and made stops at more than 80 equipment manufacturers’ facilities in the Midwest, South, Mid-Atlantic, and states around the Great Lakes in the summer and fall of 2024. AEM’s public relations campaign for the tour was recognized in the “Company or Producer-Funded PR Campaign directed to consumers.”

“The team at the Association of Equipment Manufacturers is incredibly honored to be recognized with a Best of NAMA award for their work on the Manufacturing Express,” said Megan Tanel, President & CEO of AEM. “Our team as well as the member companies who hosted us last summer, put in an extraordinary amount of work and passion to bring the Manufacturing Express events to life, and this recognition is a testament to their dedication and creativity in telling the story of the men and women who make up the modern off-road equipment manufacturing industry.”

The Best of NAMA Awards program honors the best work in agricultural communications. All Best of NAMA Awards are judged twice – once at a regional level, where they qualify to move onto the national round, and again by industry public relations and marketing experts. AEM’s recognition for the Manufacturing Express initiative marked the first time the association received a Best of NAMA Award in its history. In 2022, the association won a merit award for its public relations campaign in support of the first-ever Celebration of Modern Agriculture on the National Mall.

Held yearly, NAMA’s Agri-Marketing Conference serves to provide ag marketer attendees with educational content, fresh ideas, and revamped strategies aimed at helping them navigate the constantly evolving agri-marketing terrain. At this year’s event, NAMA awarded five Best of Show winners in each of 5 categories of ag comms excellence who competed for the Best of NAMA Grand Champion award, which is given to the single-best entry in the Best of NAMA competition. Those categories include: Agricultural Audiences – Advertising; Agricultural Audiences – Public Relations; Agricultural Audiences – Digital; Consumer Audiences (all disciplines); and Specialty Audiences (all disciplines).

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