Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:


Lawn Tractor Derby Throwback: Leno vs. Ernhart

Check out this old ESPN video shared by John Huon on Facebook of Jay Leno and Dale Ernhart racing lawn tractors.


Compact Equipment Soars to New Heights

Breathtaking is an understatement, says Yanmar Compact Equipment, and we don’t disagree. Watch how a dealer transported machines through the mountains of Haute-Savoie, France!


Service vs. Customer: It’s Time for New Mower

We’re loving this reel from Derek at Wright Implement. How's the conversation go when your customer thinks they can get just one more season out of their mower?


Marketing & Mowing: A Strategy for Growth

Birkety’s marketing manager Quin Campbell draws a great connection here between mowing and marketing. Moral of the story, in both cases strategy and patience beat quick fixes.

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AED Summit Earns Recognition

Congratulations are in order as the Associated Equipment Distributors (AED) has been recognized by Trade Show Executive (TSE) magazine as one of the fastest-growing trade shows in the United States.


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