Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:
- Lawn Tractor Derby Throwback: Leno vs. Ernhart
- Compact Equipment Soars to New Heights
- Service vs. Customer: It’s Time for New Mower
- Marketing & Mowing: A Strategy for Growth
- AED Summit Earns Recognition
Lawn Tractor Derby Throwback: Leno vs. Ernhart
Check out this old ESPN video shared by John Huon on Facebook of Jay Leno and Dale Ernhart racing lawn tractors.
Compact Equipment Soars to New Heights
Breathtaking is an understatement, says Yanmar Compact Equipment, and we don’t disagree. Watch how a dealer transported machines through the mountains of Haute-Savoie, France!
Service vs. Customer: It’s Time for New Mower
We’re loving this reel from Derek at Wright Implement. How's the conversation go when your customer thinks they can get just one more season out of their mower?
Marketing & Mowing: A Strategy for Growth
Birkety’s marketing manager Quin Campbell draws a great connection here between mowing and marketing. Moral of the story, in both cases strategy and patience beat quick fixes.
AED Summit Earns Recognition
Congratulations are in order as the Associated Equipment Distributors (AED) has been recognized by Trade Show Executive (TSE) magazine as one of the fastest-growing trade shows in the United States.
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