STIHL Inc. has announced the appointment of Asif Azhar as Vice President of Sales. According to a Nov. 11 company statement, Azhar will oversee the development and execution of U.S. sales strategies for STIHL Inc., focusing on customer relationships, revenue growth and enhancing dealer performance across all channels.

"Welcoming Asif to our leadership team is an exciting step forward," said Chris Keffer, President and CEO of STIHL Inc. "As STIHL broadens its product offerings and continues to strengthen our dealer network, Asif’s deep expertise in retail success and innovative sales strategies will be a tremendous asset. We’re eager to see the positive impact he will bring in this key role."

Azhar joins STIHL Inc. from Trek Bicycle Corporation, where he played a critical role in expanding the company’s retail footprint across North America. At Trek, Azhar led operational and strategic initiatives, driving significant market growth and fostering strong relationships with an extensive network of Trek dealers. The announcement further stated that STIHL’s plans for battery-powered homeowner and professional equipment expansion, and deepened customer connections, will shine with Asif's expertise.

“I am honored to join STIHL, a brand renowned for its innovation and unwavering commitment to quality,” said Azhar. “I look forward to contributing to STIHL’s growth and work alongside this talented team to advance our sales strategies, deepen customer connections, and drive value for our dealer network.”

In addition to setting sales objectives, strategies and promotional programs, Azhar will also lead essential omni-channel sales initiatives designed to boost STIHL's market share and drive Profitability.

Azhar is a graduate of Millikin University with a Bachelor of Science degree in Sports Management. He will relocate to Virginia Beach, Va. to join the team at STIHL’s U.S. headquarters.

The appointment is effective Nov. 11, 2024.

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