Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

‘Nothing Runs Like a Deere’ Started with Snowmobiles

The slogan, Nothing runs like a Deere, was first used to sell snowmobiles, which the firm stopped selling in 1984. 1971: This was the first year that John Deere produced snowmobiles at its plant in Horicon, Wisconsin. This decision was powered by the shift towards snow sports that occurred at the beginning of the decade. During that period ( 1970s ) John Deere produced their very own snowmobiles, beginning with the Model 400 and Model 500 and ending with the 340 and 440 Trailfire models. Read more in this Facebook post shared by Matteo Habeck.

nothing runs like a Deere, John Deere Snowmobiles

10 Tips on Relationship Selling

Word of mouth is a successful form of selling because it’s built on trust. But how do you build trust with new customers? Enter “relationship selling.” Focus on your customer’s needs FIRST and offer your product/service as the perfect solution. This approach can boost your success rate and foster customer loyalty. Check out this blog for 10 essential techniques to connect with customers beyond price discounts and add-ons.

10 Tips on Relationship Selling

John Deere Layoffs: What’s Happening and Why?

In this video, Mike Wiles, aka Tractor Mike, answers a viewer question about what’s going on with John Deere’s layoffs and talks through a timeline of all the layoffs, starting with September 2023. 

A Whole New Meaning to ‘Turf’ War

What do you suppose these two lawn care professionals — if you can call them that with this behavior — are arguing about?

How We Did It Docuseries: Worksaver (part 3)

Watch part three of an extended three-part video interview with Tim and Tom Burenga in this episode of the “How We Did it” Docuseries.

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