Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:


Deere Debunks EV Myths

In a recent article on its website, John Deere says, “Why are we introducing battery electric vehicles (BEVs) to some product lines? Because industries we support, like high value crop farming (things like nuts and fruits), as well as customers working in turf care and construction, need it.

John Deere battery electric vehicles

Get to Know John Froelich, Inventor of the Gas-Powered Tractor

His gasoline traction engine, as it was first known, ignited stunning improvements in agricultural productivity.

John Froelich

John Froelich (1849-1933) of Iowa invented the gas-powered tractor in 1892, instantly igniting a global revolution in agriculture. (Public Domain)


Dealer Provides Custom Paint Job for Long-Time Customer

John Deere dealer Virginia Tractor recently shared the story of why they delivered a custom blue Deere mower — Johnny Jr — to a long-time customer.

Virgnia Tractor custom mower LinkedIn post

Edney Distributing Wins Vicki Clarke Award

Shortline distributor Edney Distributing was recently awarded the Vicki Clarke Award at the Prairie Family Business Association Conference.


Dealership Employees Recall Their First Job

The folks at Ontario Kubota dealer Huckabones Equipment took turns recalling their first job. What was yours?


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