Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Not an April Fool’s Joke — Deere Looking for Chief Tractor Officer

Earlier this week John Deere announced it was looking for a chief tractor officer — “a witty and charismatic content creator ready to help the iconic American brand celebrate farmers, contractors, groundskeepers, and brand fans.” Based on this video, there’s some steep competition for the job. The Rural Lifestyle Dealer editors are backing Tariq the Corn Kid.

7 Habits of Highly Determined People

Do you consider yourself and members of your team determined people? If so, do you — and your emerging leaders — have these 7 habits? Learn from some of the best at the 2024 Dealership Minds Summit — Planning & Executing Transitional Management Aug. 6-7 in Madison, Wis.

7 Habits of Highly Determined People LinkedIn post

Monarch Delivers First 70 Horsepower Electric Tractor to City of Berkeley

In a move set to align with a new state mandate to transition to a zero-emission off-road equipment and vehicle fleet by 2035, the City of Berkeley, Calif., becomes the first to take delivery of a a 70 horsepower Monarch MK-V electric tractor.

70 hp Monarch MK-V electric tractor

Yanmar to Hold Steak Cookoff Competition

Yanmar Holdings will host the YANMAR STEAK COOK-OFF, a Steak Cookoff Association (SCA) accredited steak contest on Saturday, May 11, 2024, at the Yanmar Sunset Marina in Moriyama City, Japan.

Yanmar Steak Cook-Off

A Family's Resilience, A Dealership Reopened

Walker has dealers all over the world. One example is Andrew and Catherine Kendray and their daughters and staff at Stihl Shop Nambour in Queensland, Australia. They bravely navigated a devastating fire and reopened their dealership exactly one year later.

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