Doosan Bobcat, Inc. has expanded its global branding strategy as it announces its RYAN turf renovation equipment will rebrand under the Bobcat trade dress in 2024.
RYAN equipment joined the Doosan Bobcat portfolio in 2020, following the acquisition of BOB-CAT Mowers and the Steiner and RYAN brands of grounds maintenance equipment from Schiller Grounds Care, Inc. RYAN has produced turf renovation equipment for more than 75 years and has a product lineup including aerators, sod cutters, dethatchers, power rakes, overseeders and other specialty products.
Earlier this year, Doosan Bobcat announced its Doosan Portable Power, Doosan Industrial Air and Doosan Industrial Vehicle brands would transition into the Bobcat product portfolio in North America and applicable markets worldwide in 2024.
RYAN products will undergo design and aesthetic changes in alignment with current Bobcat branding. The turf renovation equipment is produced at the Doosan Bobcat manufacturing facility in Johnson Creek, Wis., and will continue to be manufactured there following the brand transition.
Bobcat announced back in June that $5.3 million in renovations at its Johnson Creek facility had been completed.
