Lawn Enthusiasts Compete for the Golden Chain Saw in this Web-based Reality Series
Husqvarna, the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors, has launched "Backyard Games," a new web-based reality series. Backyard Games is an exciting reality competition series which pits real people against one another in tests of backyard lawn and landscaping skills. The three part series is available for viewing at www.backyard-games.com and other outlets on-line beginning May 31, 2011.
Each episode of Backyard Games is comprised of three exciting rounds utilizing a suite of various Husqvarna products. The speed round kicks off with a fast-paced challenge, one that is action packed and designed to test the contestants skill under pressure. The finesse round is a more contemplative challenge, one that will involve craft and finesse. Contestants finish out the competition with the Backyard Gauntlet, an epic three-part obstacle course that will commence with the crowning of the ultimate Backyard Games champion and the awarding of the Golden Chain Saw.
"We wanted to bring some fun to operating outdoor power equipment safely, while demonstrating Husqvarna's versatility, performance and breadth of product line," said John Marchionda, VP of Marketing, Husqvarna. "Original content lets us have a 'give and take' with our customers, and start a dialogue in a space that Husqvarna has yet to play in." Husqvarna hopes to continue to utilize branded content to improve the ways they communicate with customers and to demonstrate the products they produce as professional grade equipment combined with an entertaining approach that consumer's desire throughout the day.
Hosted by former HGTV host Paul Ghiringhelli, with color commentating by comedian Brian Unger, this new web-based reality competition was created in collaboration with MediaCom and MediaCom Content. Contestants for the show auditioned in the Los Angeles area. Contestants were trained participants under professional supervision. To view the series or to submit a challenge of your own for next season and to enter for a Backyard Games prize pack please visit www.backyard-games.com .
ABOUT HUSQVARNA:
The Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors. It is the European leader in consumer irrigation equipment under the Gardena brand. The Group is also one of the world leaders in cutting equipment and diamond tools for the construction and stone industries. Net sales in 2009 were SEK 34 billion and the average number of employees was 15,000. For more information, visit www.husqvarna.com or twitter.com/husqvarnausa.
