Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Best of the Web This Week is brought to you by ECHO.

ECHO

 
For five decades, ECHO has been a worldwide leader in the development and manufacturing of professional-grade, hand-held outdoor power equipment for both the commercial and homeowner markets. Today, the company sells its products in North America through eight distributors managing 6,600 independent dealers.

Cub Cadet Enters the Footwear Market

Cub Cadet has long been known for its snow blowers, lawn tractors and zero-turn mowers. And now, they've entered a new market: footwear. While they appear to have only been available as part of a limited sale, the Cub Cadet Ultimas are definitely eye-catching and will hopefully be back for sale soon. Check out a video interview below with the Ultimas' creator, Omar Bailey.

Stihl Recognized for AI Social Media Campaign

Stihl announced June 16 it had been recognized as a “weather visionary” at The Weather Company’s exhibit at this year’s Cannes Lions International Festival of Creativity. The Weather Company, an IBM Business, is featuring a Stihl Inc. social media campaign that leverages artificial intelligence to deploy targeted social ads to inform consumers on the best time to maximize their outdoor projects and prepare their yards for different types of weather.

WeatherVisionaryAward

What is the Parts Matrix Calculator?

Long-time Rural Lifestyle Dealer contributor and dealer consultant Sara Hey took to YouTube to explain one of the tools they use at Bob Clements International during dealer consultations: the Parts Matrix Calculator. Visit bobclements.com to download the calculator.

Toro Vista Meets Indianapolis Speedway

Toro Co.'s Marketing Manager Josh Jans recently met up with Indianapolis Motor Speedway Superintendent Jason Stewart to learn more about the grounds. The Speedway has been testing Toro's newly released commercial vehicle, the Toro Vista.

Deere Dealer & Farmers Donate Gators to African Village

Ontario John Deere dealer Premier Equipment's Listowel store recently got together with Hasta Farms and Haverkamp Farms to send 2 John Deere Gators to Eswatini in Southern Africa. According to a June 22 report from Midwestern Newspapers Corp., the donation will also include clothing, furniture and even a piano.

gator-donation

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Best of the Web This Week is brought to you by ECHO.

For five decades, ECHO has been a worldwide leader in the development and manufacturing of professional-grade, hand-held outdoor power equipment for both the commercial and homeowner markets. Today, the company sells its products in North America through eight distributors managing 6,600 independent dealers.

ECHO


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