Polaris announced March 28 the launch of Polaris Xchange, a "one-stop online marketplace [that] provides customers the ability to shop, research and start the buying process...from participating Polaris dealers nationwide."
“Polaris Xchange simplifies the shopping process for customers, allowing them do most of the process online before visiting their local dealership to sign the paperwork," said Vic Koelsch, senior vice president, chief digital and information officer at Polaris.
The marketplace aims to capture on customers' changing preferences for online shopping, particularly in researching products before they buy them. Dealers can publish their new and used inventory online to boost their reach and visibility.
Polaris Xchange allows consumers to
- find the vehicle
- view used vehicle history and condition reports
- shop for accessories
- indicate interest in protection products
- determine trade-in value
- prequalify for a loan
The press release stated Polaris Xchange "will showcase used powersports inventory from all powersports manufacturers as well as available inventory of new Polaris vehicles at participating dealers."
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