Doosan construction equipment will be rebranded as Develon effective immediately, according to a Jan. 18 report from Equipment World. The name change was announced at a press event on Jan. 17 and will affect all the company's global markets.
The Develon will be phased in throughout 2023 with the goal of completing rebranding by the end of the year.
“After ConExpo, continued efforts will be made to advance the brand at the local dealer level through updates to signage and machine decals,” the company said. “Customers are likely to begin to see newly branded machines at their local Develon dealerships and on jobsites as early as the end of Q2 2023.” Develon has around 180 dealers in North America.
"The rebranding has been under development following Doosan Infracore’s acquisition by Hyundai Heavy Industries in August 2021," the report said.
"Doosan Heavy Industries & Construction ran into financial trouble and decided to sell its construction equipment segment to pay off debt. Doosan Infracore had until 2024 to continue to use the Doosan name, but company officials decided to move forward with a rebrand sooner."
