Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Best of the Web This Week is brought to you by the 2023 Dealer Success Academy.

Dealer Success Academy

 

Back by popular demand, the 6th installment of the Dealer Success Academy will be held on March 8-9, 2023. With a batch of fresh topics and speakers, this online event will bring the top minds in the business together for two days of virtual learning — allowing you to gain new strategies and takeaways to elevate your business in 2023 and beyond. Click here to register.

Ferris Mowers Doubles Down on Race Partnerships

Ferris Mowers announced Jan. 25 that it will be sponsoring Ty Dillon in a co-partnership with Spire Motorsports and Richard Childress Racing, its second race-related partnership in January 2023. Dillon will drive a primarily Ferris-sponsored car in select NASCAR Cup Series races and NASCAR Xfinity Series races in 2023.

NAEDA Helps Dealer Win Termination Lawsuit

Those familiar with the series of Terminator movies starring Arnold Schwarzenegger have heard the phrase “you are terminated.” It's something moviegoers expect to hear in his films, but it’s not something an equipment dealer expects to hear, especially when, by volume, they’re one of the top dealers in the country in sales of a particular brand. NAEDA details in this article how it used association resources to help one dealer win a multimillion-dollar lawsuit against a former OEM partner.

contract torn in half

Kubota Dealer Sponsors CIS3* Grand Prix

Wellington International reported on Jan. 23 the results of the CHF140,000 Florida Coast Equipment CIS3* Grand Prix, which took place during week 2 of the Winter Equestrian Festival in Wellington, Fla. And if you pause at the 0:28 mark of this video, you'll catch a glimpse of Kubota dealer Florida Coast Equipment's CEO Todd Bachman presenting the grand prix's winner, Kent Farrington.

Worst Tech Predictions of All-Time

This recent blog by Trung Phan is loaded with thought-provoking examples of misses from the past. Don’t want to spoil it for you, but there’s truth in these words … “It is difficult to get a man to understand something when his salary depends on his not understanding it.”

man screaming about tech

Dixie Chopper Dealers Get Hands-On with New Products

Southeast Dixie Choppers dealers met in Valdosta, Ga., on Jan. 26 for a full day of meetings and hands-on experience with some new Dixie Chopper products, including the Talon R/C and Talon M/S.

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