Greenzie, an autonomous software company for commercial lawn mowers and outdoor power equipment, closed an $8 million corporate strategic round – its largest equity raise yet – led by Atlanta Ventures and including a strategic investment by Bobcat Company.
With labor shortages continuing to challenge the landscaping and grounds maintenance industry, automated solutions can help boost efficiency and productivity. Greenzie's Robotic Ready program gives manufacturers the ability to upfit mowers with soon-to-be industry-standard autonomous mowing functionality.
Because Greenzie focuses exclusively on software, the business model is less capital intensive than other competitors. The additional $8 million in capital will allow Greenzie to grow its first-class engineering team and to add additional manufacturers to the Robotic Ready program, as well as continue to grow its fleet of robotic workers already deployed with customers in the field.
Greenzie partners with manufacturers, working alongside them to incorporate the autonomous mowing software onto their established mowing platforms. Greenzie does not compete to sell its own hardware or physical mower. The strategic investment by Bobcat will help further boost these relationships across the industry. In the future, Greenzie's autonomous software could also be applied to adjacent industries such as a construction and mining.
Wright Manufacturing and Mean Green Mowers are inaugural members of Robotic Ready with other OEMs coming online this year.
