Rural Lifestyle Dealer editors encounter a variety of articles, social media posts, podcasts and videos that offer a unique look at various aspects of the rural lifestyle market. Here is our favorite content from the past week:

Weekenders, Dealers Featured in ‘Heartlands - Pals

In one of our new favorite series, this 11-minute youTube video takes you into the stores and shops of 5 equipment dealers (Deike, Merz, Delclay, Mayer, and Kalvesta) who share thoughtful words about their work. You’ll see familiar faces and companies, including some words from Jason at Deike Implement about the joy and satisfaction of helping the “weekenders” out.

Wacker Neuson Joins Milwaukee Radio Hosts Live from the Factory

Execs from Wisconsin-based Wacker Neuson sit down in the factory for a live broadcast with Milwaukee radio personalities Bob & Brian. They discuss production, supply chain and general business.

10 Quick Reasons You & Your Customers Should Attend Equip Expo

Equip Expo is just a little over a month away. Check out these 10 reasons your customers should be at the industry’s biggest trade show.

Equip Exposition is the proving ground for the industry—the one trade show where you can “test before you invest” in new products, innovations and even ideas for your business. Start your registration today at: www.equipexposition.com

Mower Doesn’t Have Enough Power …. Wait, What?

Check out this Tiktok from Lone Star Mowers. A customer brought in their Exmark saying it didn’t have enough power. The technician gave it a quick look … and check out what he found.

@lsmoutdoorpower Umm #lsmoutdoorpower #servicewriter #servicewriterproblems #exmarkmowers #exmark #funny #dastok ♬ original sound - lsmoutdoorpower

Train Your Customers Before They Leave the Lot

This YouTube Short is a good example of how not to mow a hillside and also is good evidence of why customers need full walkthroughs of their new equipment. With the way he’s sitting, ROPs might not have helped in this case.

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